Our Story

Who We Are & Why We Do It

From a motivational initiative in 2018 to an internationally active community organisation — built on purpose, driven by impact.

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2018
Year Founded

UK
Registered & Led
BD
Field Operations
Our Journey

Founded on Inspiration, Built for Impact

Founded in 2018, Yes I Can began as a motivational initiative focused on inspiring students to believe in their potential. The name itself reflects that founding spirit — a declaration that change is possible when communities come together.

Over the years, that motivation evolved into action. What started as encouragement became structured programmes. What started locally became international. Yes I Can Campaigns CIC today is a registered UK organisation delivering measurable community impact across two countries.

The organisation combines strategic oversight from the UK with strong grassroots execution in Bangladesh — a model that ensures accountability at every level and real change on the ground.

6
Core Programmes
9K+
Lives Supported
2
Countries Active
Our Direction

Mission & Vision

Our Mission

To empower individuals and communities through practical support, education, and wellbeing initiatives — delivered with accountability, compassion, and measurable outcomes.

Our Vision

A fair and inclusive society where everyone — regardless of background or circumstance — has access to opportunity, support, and the chance to thrive.

Transparency

Every pound spent is accountable. We report what we do and what it achieves.

Partnership

We work with communities, not for them. Co-design is core to how we operate.

Evidence

Impact is measured, not assumed. Data drives every programme decision.

Leadership

The People Behind the Mission

Strategy in the UK. Execution in Bangladesh. Impact across communities.

MA
Global Lead

Mohammad Maruf Alam

Provides vision, governance, partnerships, and programme design from the UK. Combines deep academic grounding with 18+ years of leadership experience.

  • MSc – Management Consultancy & Organisational Change (Business Psychology), Birkbeck, University of London
  • BSc (Hons) – Computing & Information Systems, London Metropolitan University
  • Certified Mental Health First Aider (MHFA England)
  • Level 5 Diploma in Cognitive Behavioural Therapy (CBT)
  • Level 5 Diploma in Child Psychology
  • 18+ years leadership and organisational change experience
MR
Bangladesh Lead

Mahfuz Raju

Responsible for full execution, field operations, and programme delivery across Bangladesh. Brings exceptional grassroots coordination and community trust to every initiative.

  • Leads all field operations and direct beneficiary engagement across Bangladesh
  • Coordinates delivery across 25+ educational institutions and 12+ orphanages
  • Manages logistics for food distribution, Eid campaigns, and emergency relief
  • Builds and maintains local partnerships essential for sustainable programme delivery
  • Responsible for field reporting and accountability back to UK headquarters

Strategy in the UK. Execution in Bangladesh.
Impact across communities.

This dual-leadership model ensures that programmes are designed with evidence and accountability, then delivered with local knowledge and community trust.

Based in the UK

UK-Based Community Services

Beyond our international work, Yes I Can Campaigns delivers vital services to communities right here in the United Kingdom — particularly for migrants, youth, and those facing mental health challenges.

These services are designed to fill gaps in statutory provision, supporting integration, employability, and mental wellbeing for those who need it most.

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Migrant Orientation

Practical support and guidance for newly arrived migrants navigating life in the UK.

Youth Employability

Workshops equipping young people with the skills and confidence to enter the workforce.

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Mental Health Awareness

Community-led sessions raising awareness and reducing stigma around mental health.

Community Engagement

Programmes that strengthen local connections, belonging, and civic participation.

Ready to Be Part of the Story?

Whether you donate, volunteer, or partner — every contribution extends the reach of our work.